![]() ![]() So although you’re paying a low price for individual ad impressions, how many of those have converted to site visitors? Cost per click on a CPM campaign ( AD SPEND / IMPRESSIONS) x 1000 = Cost Per One Thousand Impressions To get your CPM cost (or the total cost per one thousand impressions), multiply the total by 1000. Simply divide the total cost of your CPM campaign by the total amount of impressions to get your cost per impression.ĪD SPEND / IMPRESSIONS = Cost Per Impression To calculate how much you’re paying for each impression on your campaigns, use this simple CPM formula. How to calculate your cost per impressionĮach of these useful CPM formulas will help you determine the cost of your advertising campaign.
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